How Credit Card Marketing Impacts Our Choices

Credit Card MarketingAsk anyone in the field of marketing and they will tell you that
our decisions are based upon more than what we perceive. Color, product placement, smell and visual appeal all factor into the bottom line when we choose one item over another. That being said, what could possibly influence our decision when it comes to something as mundane as a credit card? Choosing a credit card may not be as exciting as shopping for a new car, but the factors that impact our choices are similar in both cases. It should come as no surprise that credit card companies target us, but you may be surprised to find out how: Read More

Prototype of Simplified Credit Card Terms

Much of the language used to describe the terms and conditions of a credit card agreement is obtuse, legal mumbo-jumbo for many consumers. Critics complain that most are written at a 12th grade reading level, making it difficult for some consumers to fully understand what they’re agreeing to. With one of the goals of the newly established Consumer Financial Protection Bureau to make using credit cards easier for consumers, the agency has designed a new prototype agreement written in plain English that they hope will simplify the application process and eliminate all the confusion. Read More

POLL: Best & Worst Credit Card Issuers (2012)

Vote or see the results for best / worst credit card issuer…

Best & Worst Credit Card IssuersIf you’re like most people, you probably have a strong opinion about
your credit card company. Let your voice be heard! Every year we ask visitors to share their opinions about the best– and worst credit card issuers. If you have experience dealing with any bank or financial institution, please vote in our poll and leave your comments below. Or, just view the results and see what other visitors had to say: Read More

Lowest Credit Card Rates Nationwide

Lowest Credit Card RatesWe’re proud to offer a wide selection of low rate credit cards at ASAPCreditCard.com, but it’s difficult for us to list them all. Many of the best offers come from small regional banks and credit unions, and since they often have residency restrictions, we avoid displaying them on our website. But I wanted to share a complete list of the lowest rates from around the country to put things in perspective. These offers provide an excellent way to save on interest charges, but may lack competitive
rewards programs. Several are offered here on ASAP. Read More

Mandatory Billing Data May Hurt Consumers

Credit Card Billing DataWhen the Credit Card Accountability, Responsibility, and Disclosure Act (CARD Act) took effect in February of 2010, many assumed that consumers would benefit from the proposed changes. Congress concluded that certain practices in the credit card industry were not fair or transparent enough and caused consumers unexpected financial hardship. While consumer advocates applauded the changes, according to a recent American Marketing Association Journal study, the CARD Act may be having some negative results. The intent of the legislation was to spur better financial decisions by consumers, but this isn’t reflected in the report. Read More