$2.5 million in funding made available to make a positive impact…
American Express announced the return of Members Project, the online initiative that enables Cardmembers to submit, discuss and vote on projects to make a positive impact in the world with American Express providing $2.5 million in funding. This year’s Members Project will offer more opportunities for project funding and new ways to create, track and spread the news about the projects. The Members Project will incorporate a panel of world recognized authorities, a host of new social networking features and the participation of cardmembers in determining where American Express donates the funds.
The “Get Ready” site at www.MembersProject.com, includes details and information on last year’s winning project and tools for people to start formulating new ideas. The site includes project thought-starter guides, sample project submission forms and “how-to’s” and highlights from last year’s Members Project and winning project. Also available are networking tools to spread the word about Members Project, including banners, badges, social networking sites, blogs and downloadable postcards. Personalize your project submission with photos, audio and video. Collaboration is encouraged during the submission phase, and submissions can be revised throughout the first four weeks of the program based on the feedback received.
The official launch of Members Project will be on July 22 through August 18. Submit your own projects to make a positive impact in the world and discuss, nominate and decide upon your favorite projects. Everyone, regardless of whether you’re a cardholder or not, is invited to partipicpate with comments encouraged to nominate their favorite projects online.
Five projects will receive funding from American Express with the top project receiving $1.5 million. The second project will receive $500,000; the third will receive $300,000 and two honorable mention projects receiving $100,000.
“Our Cardmembers are passionate about making a difference in the world and last year’s inaugural launch of Members Project proved to be a terrific platform for them to put the power of American Express membership to work and make their voices heard,” said Jud Linville, president and chief executive officer of Consumer Services, American Express.
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